“We are thrilled to announce that we have come together as OnTrac and release our new brand identity,” said Josh Dinneen, Chief Commercial Officer of OnTrac. Together, the companies’ complementary East and West Coast delivery footprints empower retailers to reach consumers in the country’s most populated regions with faster, more reliable home delivery at a lower cost. The companies’ extensive rebranding initiative, which includes a new name, logo, website, and visual identity, comes as a result of the 2021 transaction that placed LaserShip and OnTrac Logistics under shared ownership to form the first coast-to-coast partner of choice for last-mile e-commerce deliveries. (“OnTrac Logistics”) announced today that the companies will be jointly marketed under the name “OnTrac” and launched a new brand identity. dba OnTrac Final Mile (“LaserShip”) and OnTrac Logistics, Inc. MaLeading e-commerce parcel carriers LaserShip, Inc. Completion of the rebranding initiative, including uniting under the name “OnTrac,” marks a key milestone in cementing the company’s role as a proven alternative to national carriers.
